Time to promote a friend and creative colleague's website. Danelle French is an experienced, makeup artist. She just launched a portfolio site www.danellefrenchmakeup.com. She is Indianapolis, IN based. Danelle has worked with me on multiple occasions on various photoshoots. Over the past year or two approximately 3/4 of my shoots have been with Danelle. Why you might ask? I'm a guy of routine, OK just a little. However, there are many very talented MUA in the Indianapolis area so this isn't a slight on any of them. They are all groovy. However, Danelle, knows the looks I tend to favor, nails it every time & her communication skills are top notch.
One of the things Danelle hasn't had until recently is an updated portfolio site. I think every creative needs one. This applies to photographers, makeup artist, stylist, models, painters, etc., etc. I'm not talking about a Facebook page, but a quality portfolio. There are many options available at various costs, so go get yourself one.
This site is built on the SquareSpace platform, similar to mine. Here's what I like about her site:
- It's clean and efficient - easy on the eyes
- It's easy to navigate
- She displays her work front and center on the first page, and throughout
- The images are up to date
- The tabs are logically laid out; Home, About, Beauty, Fashion/Editorial, Commercial & Bridal
- Danelle's contact information is on the Home page & easy to find
- Each section is concise to the theme and highlights the vibe of the shoot as well as her makeup.
I was happy to see some of my work is on the site including the published work we've done together. Totally cool.
One item that is a question on commercial sites is whether or not to include your rates. I struggled with this myself. Danelle has gone the same direction I did. And that's NOT to list your rates, but to ask potential clients to reach out to her. Better to have someone get excited about what they see and then have an easy way to get ahold of you. That way at minimum you have a better chance of getting a first contact.
The only thing I would add is "contact me" form on the About page. This way when someone is navigating the site they could create and send an email from the site instead of having to jump out to an email program. I'll mention this to her the next time we meet.
So if you want to see the work of a talented MUA, check out Danelle's site. If nothing else you'll get a chance to see some of my photos....there's always that.